Healthcare Web Design

Task

During my time at Atölye15, I contributed to the UX and UI redesign to:

• Translate complex scientific concepts into clear, user-friendly narratives

• Define a content structure that supported different user types and knowledge levels

• Balance usability, visual clarity, and scientific credibility

• Deliver a consistent, development-ready design system aligned with the brand

Action

Understanding Goals & User Context

I worked closely with stakeholders to understand business objectives, target audiences, and the main challenges users faced when learning about cold plasma technology. These conversations helped clarify the key messages the website needed to convey and informed how information should be layered and prioritized.

Research & Benchmarking

I conducted benchmark research across healthcare, technology, and scientific innovation websites to analyze how complex technologies are communicated. I examined narrative structures, content hierarchies, and visual patterns that support comprehension and trust. Insights from this research guided how we simplified technical concepts while preserving accuracy.

UX Alignment & Iteration

Throughout the project, I participated in regular check-ins with the client to review UX decisions, validate content structures, and ensure scientific accuracy. This iterative collaboration allowed us to refine the experience continuously while staying aligned with Pacem’s vision and regulatory expectations.

Information Architecture & Wireframing

Based on research and stakeholder alignment, I created low-fidelity wireframes to define layout, hierarchy, and narrative flow. This phase focused on progressive disclosure, ensuring users could understand complex information step by step without feeling overwhelmed.

UI Design & Design System

Once the structure was validated, I designed a modern, clear interface that balanced scientific credibility with approachability. I built a development-friendly design system covering typography, color usage, spacing rules, and reusable components to ensure consistency across the website and support smooth handoff to development.

Why

I applied a calm and restrained visual language, using balanced typography, clear spacing, and supportive color choices to avoid visual overload while reinforcing credibility. The goal was to create an environment that feels professional and reassuring, rather than clinical or intimidating.

Result

The final outcome was a redesigned healthcare website that:

• Communicated cold plasma technology in a clearer, more accessible way

• Strengthened trust through structured content and credible visual language

• Delivered a cohesive, scalable UI supported by a reusable design system

• Aligned business goals, scientific accuracy, and user understanding in a single experience

What I Learned

This project strengthened my ability to design for highly specialized domains where clarity, accuracy, and trust are critical. I learned how to break down complex scientific information into digestible narratives without diluting its meaning, using information hierarchy and progressive disclosure as core tools. Working closely with subject-matter experts reinforced the importance of collaboration and clear rationale when balancing usability with scientific and regulatory constraints.